let’s talk: BUSINESS LESSONS FROM TOP REAL ESTATE PRODUCERS
This week I had the privilege of watching the Willionaire Summit from my little “at home” office. This was a virtual summit hosted by real estate guru, Grant Wise. Grant interviewed 40 of the best agents in the real estate industry and asked each of them to answer one question;
“What is the one thing you would teach someone to do in order to sell $1M in real estate?”
These guys taught us all what works for them, and how they built their successful businesses. I AM NO EXPERT so I wanted to take a second to share some of the learnings I took away from those that truly are the EXPERTS.
So, as we do, let’s talk Real Estate, let’s talk BUSINESS LESSONS FROM THE TOP REAL ESTATE PRODUCERS…
While I learned a TON at this summit, I want to focus on the below top 5 lessons that I felt many of the speakers touched on in their own way or another!
#1 PUT NEW MONEY ON YOUR CALENDAR EVERYDAY
Everyday do at least one thing that can bring in new money. Do not spend your whole day doing tasks that do not make money. If you have a full day’s worth of tasks that won’t make you any money – hire them out, automate them, do something to get them off of YOUR plate so that you can focus on revenue generation.
#2 PICK YOUR NICHE
Everyone has a niche, whether you are messaging it or not. Everyone can find one that they can speak to. Know you are, who you want to be and who you want to do business with. Not everyone can be a luxury agent and sell multi-million dollars of real estate a year. So find out what works for you. Create your own market, be your own specialist and take over 90% of THAT market. Do not be limited by the markets that already exist. Do it YOUR way. Harness your authentic power.
#3 GROW, ENGAGE, CONVERT
Spend at least 30 minutes every day growing.
Spend at least 30 minutes every day engaging with your ideal client.
Spend at least 30 minutes every day converting that community into buyers / sellers.
#4 KNOW YOUR METRICS
A lot of people honed in on a metric that I have rarely heard people talk about before this week and that is cost per closing – how much does it cost you to close a deal? It’s funny so many others focus on how much it costs for them to get a lead, but a lead does not necessarily mean a closed deal at all. The real thing we should be paying attention to, as an agent or an investor, is how much we have to invest to close a deal.
#5 YOU ARE YOUR BRAND
You are not selling real estate, you are selling yourself. People will choose to work with who they know, so get yourself out there. You need to build a large personal brand through voice to voice AND digital marketing with as many property owners in the market as humanly possible. Start a youtube channel, a podcast, a blog, go on Facebook live, IGTV, Instagram story, etc. Do whatever you can do to get your face out there so that people can get to know YOU.
These top 5 lessons are strategies I am putting out here into the LTRE universe in order to help force me to add them into my daily life. What are your thoughts?! Do you agree with any of the above? Disagree?! Did YOU attend the Willionaire Summit?! Let us know what YOU think!
**I want to clearly state that I am not speaking on behalf of any of the presenters at the Willionaire Summit, I am just sharing my biggest takeaways. **
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p.p.s. if you are looking for an online class to help boost your social media presence – check out http://www.gogosbootcamp.com I have personally done this class and found it super helpful!
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Data Sources for Today’s Content:
Me – this is based on my own personal experience!
The Willionaire Summit